Internet marketing is an important part of the public relations. It is used for creating online visibility, increasing awareness about the brand, and possibly selling the product or service. This type of marketing is used to influence the customers who use Internet. Their purchases depend on the online research and the image they get about a brand on the Internet.
Any individual or business’s online reputation matters a lot. That is why PR agencies are focusing a lot on this area of PR, lately. A public relations firm uses different strategies and techniques to meet the requirement of their clients.
Here are some of the components of Internet media that are used by PR firms.
Any individual or business’s online reputation matters a lot. That is why PR agencies are focusing a lot on this area of PR, lately. A public relations firm uses different strategies and techniques to meet the requirement of their clients.
Here are some of the components of Internet media that are used by PR firms.
- Blogs – Blogs are one of the most popular online places where people can post, comment and communicate. Usually people make a blog, which is based on a particular topic and other can read the post and comment their opinion. There are video blogs available too. These blogs are very popular because of the honest opinion one can get here. This is why the public relation firms use them for brand awareness.
- Micro Blogging – Micro blogging sites such as Twitter and Tumblr are short version of blogs. Here can post anything from a few text lines to links, images and videos. They are popular because of the quick updates and response from the users. One can get instant popularity or brand awareness through these websites. Customers, who are using some services or product, follow the company or brand on these websites to get latest updates. So having an account here increases the brand’s online visibility.
- Social Networks – Social Networking websites like Facebook, LinkedIn, Google+, and MySpace give the option of uploading and sharing to their users. Users of these networks, share content, images and videos, comment and communicate with their friends. One can create fan pages or groups for the services or products they like. Companies can do direct marketing too through banners and ads etc.
- Forums – On these forums, members can post, comment, message and communicate. These forums are usually based on a certain subject. People like to discuss and share their view about various things on these forums. It is a good medium of promotion and getting a response about services or products.
